I spent 2 years gathering my hunting clothes. I was constantly looking for clearances / sales on Sitka's gear. Now, I have the Ascent for lightweight gear, and fanatic jacket and bibs for my heavyweight outer layers. I also have a shacket. I have some other brands merino wool. Over those 2 years, working really hard to find the sales, etc, I spent around $500-600 vs the 12-1500 retail price. That being said, I tell everyone it was worth it. I'm sure those with Kuiu and First Lite will say the same thing. Honestly, there is a difference. The quality of the gear, and the way it performs has been great.
I know of sits where others I was hunting with couldn't last and went back to get warmed up, and the gear I was wearing made the difference. Less layers than them, and was able to bear the cold. I don't consider myself "warm" or "cold" by nature either. The ascent is also great for early season or spring turkey.
I also was hesitant with merino wool before i purchased it as well. Until the first time i wore it and had nearly a mile walk back to the stand (and I'm usually sweating and have that "stuffy" feeling). Well, the merino wicked away moisture 10x better than any of the UA gear i have.
My advise, be on the lookout and you can find some really good deals on some quality gear. Not saying you can't kill 'em wearing jeans and a tshirt either
