I'll admit, I've not bought BOB seeds before just because of the stigma. But, I don't really know if it's always justified. I have bought BOB seeds before too. Some of these companies don't just put generic seeds in their bags. Some of these seeds are specifically bred for the purpose and researched and tested. Take for instance LSU and their oats breeding program. Their oats breeding and testing is a long-going program. Take a look at this pic where 234 different oat varieties were trialed for deer preference. This was last year or the year before. I just don't believe the "oat is an oat" mantra after seeing results like that. I do believe there are certain varieties of a single species that deer would prefer over others. Now, is it worth the cost? Only the person buying it can answer that.