I saw it in a store in Alma, Ar. Looks good! Definitely trying to imitate some of the more popular camo and clothing lines. Sitka is good stuff, but is over priced in my opinion. There are many competitors now making "hi-tech" stretch polyester clothing at a fraction of the cost. Of course all are made overseas, including the pricey ones. Perhaps some are a little heavier fabric or better quality seems, but most are comparable. I liked the look and feel of the Plythal stuff, and nearly purchase some despite having more hunting clothes than I could ever possibly wear in a season. It's still not cheap, but should give a little competition to Sitka.